All set to knock the US market with its Ready-To-Eat Authentic Indian Delicacies - For bringing Authentic Indian delights to the American consumers at large, one of the leading retail chain of US, Target Corporation has tied up with Kohinoor Foods, which owns the most trusted and preferred brand of basmati rice in India & abroad – Kohinoor. It is for the first time ever in history that a US company has tied up with an Indian company for supplying Indian food products. As per the alliance, Target Corporation will source and sell over 16 different authentic Indian delicacies of Kohinoor Foods, at all their exclusive outlets in the US.
Commenting on the tie-up, Mr. Gurnam Arora, the Joint Managing Director, Kohinoor Foods Ltd., said, “Authentic Indian food is gaining lot of importance and has created a fan following for itself in the United States and many other International markets. The aim behind joining hands with a leading chain like Target Corporation is to serve the increasing demands of authentic Indian food in the US.” “With this association, Kohinoor successfully takes another step forward to its vision of Bringing Authentic Indian Flavour to the World Palate”, Mr Arora further added.
From the diverse range of products that Kohinoor Foods has, initially Target plans to take forward 4 selected categories - Cook-in Sauces, Microwave Rice, Microwaveable Meal and Meal Kit. The various products which will be offered to the people living in the US are Tikka Masala, Goan Vindaloo, Coconut Curry, Roganjosh, Saffron Rice, Basmati Rice with Peas, Vegetable Biryani and Meal Kits like Coconut Rice & Coconut Curry, Peas Rice & Tikka Sauce, Lemon Rice & Aloo Sabz, Vegetable Biryani & Aloo Mutter, Goan Vindaloo and Roganjosh. Kohinoor Foods has state-of-the art & the Asia’s finest food plant at Bahalgarh, Haryana for producing Indian delicacies with their true authentic taste in formats like Ready-To-Eat Curries & Meals, Frozen Breads & Snacks, Spices & Seasonings, Cook-in Sauces and Cooking Pastes. With its current capacity, Kohinoor Foods’ plant is capable of producing over 1, 20,000 meals per day.
Ranked 31 on Fortune 500, Target Corporation does its retailing business exclusively in the US. It operates with a wide range of general merchandise and line of food items. Target offers high-quality, stylishly designed items plus all the essentials for life, displayed in a clean, organized and welcoming environment, providing the visiting guest one-of-a-kind experience. Today Target operates through approx 1500 stores in 47 states of US. Kohinoor Foods Ltd. embarked upon its journey in 1989. Since then it has been treating every milestone achieved as a stepping stone to go past another one. Today, in India and in over 60 countries, consumers’ lives have been touched by not only some of the finest basmati rice brands, but also a wide assortment of food products that includes Basmati Rice, Ready to Eat products, Cook-in Sauces and Cooking Pastes to Spices, Seasonings and Frozen Food. At present, the company’s offerings are preferred by connoisseurs across the globe - from the USA, Canada, Australia, New Zealand and the UK to the Middle East and South East Asian countries. And they adorn the shelves of reputed retail chains like Metro Cash n Carry, Walmart, Reliance, Big Bazaar, Spencer's, Vishal, Shubhiksha, Hypercity, More, Nilgiris in India, TESCO, Somerfield and ASDA in the UK, Costco in Canada, Hankyu, Daimaru & Takashimaya in Japan, Coles & Woolworths in Australia, Krogers, BJs and Whole Foods in the US and Seven Eleven and Mustafa in Singapore. Source - "India PRwire"
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